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You dont need me to tell you that wedding days can be busy affairs with lost happening at once. A lot of this is beyond your control as a photographer. People and ceremonies can run late, the weather can be changeable (it is Ireland after all) and with a group of often 150 people in…

“If you’re persistent, you will get it. If you’re consistent, you will keep it.” In a creative industry, you’ll often find yourself reading business blog posts on arty subjects: how to establish your personal aesthetic, the value of getting involved in styled shoots, standing out in a crowd of talented competitors. In fact, I‘ve written…

IF I COULD GO BACK TO THE START – WHAT WOULD I DO? I’m sure this is a question that a lot of seasoned pros have asked themselves. And I’m sure the answers can vary. For me, with the benefit of hindsight, there are a couple of different approaches I would taking and focusing more…

I read something interesting recently, that if you want to run a successful business and lead a more fulfilled life, you need to approach them both like a marathon runner in training. With the risk of sounding cheesy, life is a marathon not a sprint! Work can be too. So why would you spend your…